Jersey Culture is a worldwide project by NIKE about the customisation of the football tee. Nike comissioned us the creative direction of the customisation for the Brasil football tee during the World Cup of 2018.
Concept / Creative direction / Design: BELLEDEJOUR
Production: Lateral Thinking
Creative Directors: Pawla Casanovas, Javier Peralvo
Client: NIKE
Agency: Lateral Thinking
Location: Box Barcelona

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